In recent years, "near me" keyword searches have increased by more than 200%.
"Near me" searches have become more common, because of the rise of smartphone usage and location-based services. It typically show results based on specific areas or locations.
Local SEO ensures that your business ranks high in search results when users perform location- specific searches or inquiries.
Mobile Optimisation: Many "near me" searches are conducted on mobile devices especially while users move around. Local SEO involves optimising your website and online presence for mobile devices, ensuring that your business is visible and accessible to users searching on smartphones and tablets.
Reviews and Reputation: Having good reviews and feedback for your business will increase confidence among the local community.
An interesting fact is that "76% of users approach local businesses within 24 hours of finding them online", so reviews can directly influence your online visibility and accessibility.
The intention is mainly to give you an overview of offline and online marketing approaches that target the same user group in a particular location in today's competitive market.
Traditional door drop marketing is the most familiar method for reaching your local audience for your business, but it has major drawbacks such as a lack of target audience, durability, and response rate.
As a result, the ROI is lower than expected because the flyers will be circulated everywhere within the location without targeting your customers, and of course, you cannot find them offline easily. A paper leaflet has a maximum lifetime of 3 to 4 days and the response rate is less than 2% a study says.
Modern digital marketing can overcome the obstacles of offline marketing, which you can consider for your business.
"A report says that about 46% of Google searches are for local results."
Local SEO allows you to target your audience more efficiently and effectively, and it is long- lasting that appears at the top of search results, which leads to a high response and conversion rate.
The door drop marketing investment includes design, printing, and distribution, which will cost you roughly £500 for 1000 copies.
